A few days ago I was swamped and working late into the evening…while sitting on the couch.
I booked several flights and hotels, scheduled and confirmed several meetings, reviewed and ordered print materials, composed several communications, looked up a few notes and contact details, reviewed applications, edited website language, composed a blog post, did a video call, and ordered a pizza.
Consider trying to do those tasks fifty years ago. Booking flights and hotels required a travel agent. Scheduling several meetings would take an assistant on both ends. Reviewing print material required a trip to wherever the designer worked, another trip to the print shop, and a minimum run of many times more than I actually need. Forget free overnight shipping to any address you desire.
Even a short communique required stationary, a typewriter, stamps, and a mailbox. Finding contact info required a large physical Rolodex, reviewing applications would take several file drawers organized and maintained with physical resumes and papers. Websites didn’t exist, so changing public info about yourself or your company at a moments notice was not an option. Forget blog posts and video calls. The equivalent would be a physical newsletter and a face to face meeting. I’d be driving or walking for that pizza.
When you add it up, it’s daunting: A physical office space large enough to store file cabinets, typewriters, desks, and your stock of print material, not to mention stationary and a lot of other basic supplies. Add to it the need for a long-distance phone line, agents to be paid for booking travel, schedulers, travel to and from the print shop, design shop, and meetings. We’re talking about a lot of time and money, even for a small operation. Looking back from this vantage point, it’s a wonder anyone was able to strike out as an entrepreneur.
Your smartphone makes entrepreneurship unimaginably less expensive. That single, palm-sized device and the related technologies eliminate all of the above costs. Your phone is worth more than a physical office space full of supplies and several contractors and employees just a few decades ago.
It’s never been easier to discover and execute your vision. What’s stopping you?