You have a personal brand whether you like it or not. Call it a reputation if you prefer, but it is the feelings and associations that come to mind when people think of you.
A lot of people feel resistant to working on their brand. They feel that it is slimy and inauthentic to work on others perceptions of you. But a good personal brand is about authenticity. It is making sure that what you share and create online communicates who you are. That in a 30-minute search online people have an accurate sense of who you are and what is important to you.
When you resist and ignore your personal brand, you let great opportunities pass you by.
On this week’s Forward Tilt Isaac breaks down a common misconception about working on your brand and shares the exercise Praxis participants use in the Praxis personal brand workshop.
In this episode:
- Your personal brand is inescapable
- The workshop exercise Praxis participant use
- How a good brand opens you up to opportunities
- The difference between the messages you’re trying to send and the message received by others
For a free copy of Forward Tilt: An Almanac for Personal Growth go to discoverpraxis.com/forwardtilt