I thought this was a great little post over at Inc. that asks entrepreneurs and owners whether they’d buy or recommend their own product.
“Would you happily recommend your company’s product or service to your best friend?”
If your answer is yes, you’re obviously very proud of what you do and love your work.
If your answer is no, you might be making a lot more money today than the entrepreneur who answered yes, but you might also want to change your style.
This overlaps with some of the discussions we’ve been having about whether and to what extent you can or should pursue what you love. But I think it’s also an important way to gain valuable self-knowledge, and learn self-honesty. Sometimes we’re unhappy and we don’t know why until we begin probing with questions like this. Not only might you be happier, your job will get a lot easier if you’re making or selling things you actually think are great products. You’re better when you believe in what you’re doing.
The post ends with,
So how proud are you of your company’s product or service, and would you recommend it to your best friend? Think about it. And depending on your answer, you might decide you need to make a change.
Here’s a corollary: how proud are you of you? Of your own work? Would you strongly recommend hiring a worker like you? If you were an investor, would you invest capital in you? Would you want to partner with you? Be honest. What areas would give you pause?