We live in a world where you have to talk about yourself, or no one knows [what you do]. You have to be your own biggest fan. — Ed Latimore
On last week’s Praxis Wednesday session, we were joined by Ed Latimore — former heavyweight boxer turned Twitter phenom, who runs one of the largest unverified accounts on the platform (currently with 73,000 followers). Ed wears many hats — he’s an Army veteran, a physics major, and the author of two Amazon best-sellers — and he’s built his brand around all of these things.
Ed joined us to talk about the art of building an effective and compelling personal brand, and the opportunities you can unlock for yourself when you do. When you build a brand, you aren’t just showing off who you are and what you do. You’re bringing eyes onto yourself and your work, and those eyes are a valuable network to be building — they provide customers for your products or services, and people who may provide other opportunities (partnerships, podcast interviews, collaborations, etc.).
Ed’s three steps for building a personal brand:
- live transparently
- be interesting
- share what you learn and experience
Ed talked about how to embody each of these traits and how to implement them into your personal brand. He also talked about how to build a following when you’re first starting out — how to find your top areas of interest, and how to start engaging with the most prolific people working in that area.
Some of Ed’s points to keep in mind when building a personal brand:
- Don’t be afraid to be transparent. Superheros are always flawed. People like to see people who are flawed.
- You don’t have to be good to stand out. You have to be different. Don’t worry about being the best at what you do — focus on what you’re different at.
- Interesting people hold the attention of people more easily than boring people. — Ed Latimore
- Everyone’s looking for a hero that’s doing something interesting with their time on this planet, and they want to hear about it. That’s why they follow interesting people on the internet.
- The formula for interestingness: uniqueness x accomplishment x expression = interesting
- You don’t want to add factors to your life to write about. Just write about the things that are already in your life.
- Don’t try to build your niche, because personalities don’t niche. Just live your life authentically.
- Be productive consistently. Keep putting stuff out there. Don’t let people forget about you.
- The real test is creating consistently before you have followers. That’s the real test of how badly you want to be successful.
“A person can hear the same thing 1000 different ways from 1000 different people, but it may only make sense when it comes from you. It has a distinct way of being expressed when it comes from you, and there are certain people who will only get it when it comes from you.” — Ed Latimore
Follow Ed on Twitter: https://twitter.com/EdLatimore
And check out his writing on his website! https://edlatimore.com/