Only two things matter in the market:
- The ability to create value for others.
- The ability to persuade others of your value creation potential.
We teach both of these things at Praxis via projects. We put projects in two categories, which map to the two items above:
- Learning projects – Projects designed to help you learn something by doing it.
- Signaling projects – Projects designed to signal your existing skills to future employers.
Our participants create multiple projects throughout the bootcamp. Here are three recent projects I love:
Claudia Gerez’s Marketing Analytics project
Claudia’s main goal with this project was to learn how to use SQL to answer marketing-related questions using Sakila, a common sample database. This started out as a learning project, but Claudia masterfully turned it into a signaling project by documenting the tools she used, the queries she crafted to answer a set of marketing-related questions, and the analysis she used to arrive at her answers.
This project demonstrated Claudia’s ability to use large SQL databases, write complex queries, and use data to make marketing decisions.
Clark Davis’s Growing Vervoe’s Expert Community project
Clark wanted to help grow Vervoe’s internal library of interview assessments to demonstrate his marketing skills. He decided to design and build a landing page, test different marketing campaigns, and measure the results.
What I love about this project is that he jumped in feet first and learned some valuable lessons by doing it firsthand. You can only learn so much by reading guides. The best lessons from from diving in and experiencing things firsthand. Clark learned some valuable lessons about marketing and demonstrated his ability to design nice landing pages and systematically test marketing hypotheses with industry standard tools.
Angelo Valle’s HubSpot CRM project
Angelo is interested in operations. He knew a salon owner who didn’t have any sort of systems in place for managing clients, so he pitched them on setting up a free CRM for their clients to keep all contact information and stylist notes in one place. They took him up on the offer, so he gathered all of their client information, imported it into HubSpot CRM, and integrated their business email with HubSpot for quick and easy communication tracking.
This project demonstrated Angelo’s organizational and problem solving skills and his ability to set up, use, and train others on common operational software. Best of all, he solved a real-world problem for a client in the process.