Standards are only meaningful when we get down to the business of doing actual work.
Uttering high-sounding statements like “I hold myself to the highest standards” or “I’m committed to excellence,” don’t do us much good if all we’re really saying is “I refuse to do any work unless I’m sure everything is going to be great.”
The desire to perform a task correctly should cause us to be more, not less, committed to taking action.
If your need to ensure quality production is preventing you from actually producing something, then it may be time to put a concrete deadline on your brainstorming sessions.
Decide how much time you’re going to allocate to “getting it right” and hold yourself accountable to making things happen once you reach your deadline.
Don’t use “standards of excellence” as an excuse to avoid the vulnerabilities of producing and shipping. Let your work speak for itself. And if your work isn’t speaking well, get better. But don’t settle for getting better inside the safety of your own head. You’ll never meet your standards until you face the possibility of failing them.