What if you had the confidence to land a job without using your résumé?
The truth is, it’s probably easier to get a job if you completely ditch your résumé.
I’ll let you in on a little secret that all Praxis participants know:
There are only two things that matter in the market.
The key to getting any job is combining these two skills into something tangible- here at Praxis we call it the value proposition.
So what is a value proposition?
Simply put, a value proposition is a tangible creation that signals how you can create value for a company. Normally a value proposition involves some free work, a bit of creativity, and a lot of reasearch!
Unlike a résumé, a value proposition doesn’t rely on your past work experience and qualifications to get you through the hiring process. It’s a way of standing out, right away, to the hiring manager.
In a world where recruiters have to sort through résumés that all look the same, a value proposition is a refreshing change. (And who doesn’t want to make an impact from the very beginning?)
Still not convinced? Here’s how one of our participants got hired on the spot by creating a value proposition.
How to Land a Job Without a Résumé 101 (ft. Emony Anderson)
Linen Club is a Praxis business partner based in Chicago. They provide hotel-quality linen and housekeeping service for apartment buildings! Their professionally-laundered linens make your bed feel just like a hotel. Linen Club also features hotel-style cleaning services, adding to your apartment’s comfort. Check out their website: joinlinenclub.com.
Here are the qualities that make Emony’s value proposition such a great way to land a job:
Notice that it didn’t take Emony 3 months to develop this value proposition. She knew Linen Club was hiring, and completed this value proposition within days of hearing about the company.
Emony showcased the skills that she could bring to the company- a skillset that is unique to her! In addition to her graphic design ability, she demonstrated her skills in writing, social media, Facebook ads, and web optimization.
She also showed her conversational ability, which signals her ability to communicate well with potential customers. And last but not least, she communicated her understanding and passion for Linen Club’s mission- a long-sought quality in any employee.
Remember: she communicated all this and more in ONE two-minute video!
- Emony keeps the video short. She doesn’t drag on and on, but leaves with a clear call-to-action.
- She’s very conversational, and makes you feel like you’re having a discussion with her!
- Her presentation is clean-cut but creative, and it makes the viewer want to continue watching the video!
4. Creates Value.
Notice the 3 main ways Emony has already created value for Linen Club even before she made the video:
- First, Emony wrote 4 blog posts related to Linen Club’s mission.
- Second, she created 6 social media graphics that the company could use immediately.
- Finally, she customized a meta description for Linen Club’s site.
Can you imagine watching this as a potential employer? This is the kind of person you want to have on your team! It’s obvious that Emony is looking for ways to create value for the company, and that’s worth more than any important qualification you can add to a résumé!
We asked Emony about her value prop and her new role at Linen Club.
What inspired you to apply to Linen Club?
I love doing high-impact work for small companies, so seeing that Linen Club was in a stage where they hadn’t had time to market on social media was an area I felt really confident I could make a big difference in with my project.
What is the biggest lesson you learned while creating this value prop?
I learned that if you show you’re willing to learn about a company and work hard to do something for them, they’ll see your project as so much more as a showcase of the skills you used. Putting your all into a project changes the entire signal.
What are you looking forward to working on next?
I can’t wait to start working and getting feedback directly from real clients in the market!
Emony Anderson is a Praxis participant who loves writing and creating animations, illustrations, tutorials, t-shirts, and music! She is currently working in an Operations role at Linen Club, leading day-to-day operations at a 30-unit rental building, and managing and scheduling the cleaners on site. She also uses CRM software to coordinate communications between the cleaning staff, management, and clients.