Whether you’re building a business, writing a blog, or creating anything new, it can be easy to think about your customer or audience in aggregate. To work with your market in mind, instead of a particular person.
One of the early inflection points in the growth of Praxis came when Isaac choose to focus on one particular customer. Not all the entrepreneurial young people, not a specific demographic, just selling and creating a solution for one person.
From a focus on one customer, you build a solid foundation for growth; you are focused on solving a real problem for a real person and not a vague aggregate. From focusing on one customer, Praxis now creates value for hundreds of participants.
In this episode:
- Create for one person
- Finding the first class for Praxis
- No matter what you are doing define the ideal customer, reader, listener, employee, and create for them
For your free copy of Forward Tilt: An Almanac for Personal Growth go do discoverpraxis.com/forwardtilt