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Hi, I’m Ljupco Stojanovski, a Praxis participant. Since 19 years old, I have been on the relentless pursuit for Financial Freedom. Traditional education has failed me in a sense that the curriculum does not reflect market demands and skills relevant to making money. Along my journey, I look forward to serving others and helping others reach financial freedom as I tackle this goal head-first. You can follow my work on my personal blog here.
There’s nothing worse than receiving thousands of spam emails in your inbox. With everyone having different priorities on a day to day basis, it can get quite frustrating receiving pointless notifications throughout your day.
Email is especially important in the business world! Being in real estate for a couple of years, understanding email etiquette is one of the first things I learned hands-on. Communicating with our attorneys, title companies, and buyers or sellers was mainly through email. Understanding how to write professionally was not only necessary for the job, but a requirement that I had to learn fairly quickly.
Recently in Praxis, a professional development boot camp, I was able to learn even more tips, tricks, and techniques when it comes to professional writing and emails through the boot camps third module. Praxis founder Isaac Morehouse and education advisor T.K. Coleman do a great job outlining some of the dos and don’ts of professional writing and value proposition that can make any college dropout sound like a Ph.D. over Gmail.
With that being said, here is how to avoid the ‘spam’ folder to your recipients and become a master communicator!

Step #1: Structuring the Email

Who do I BCC? Who do I CC? Who should be the one receiving the email? It seems like a fairly easy and straightforward objective, but I can’t tell you enough how many people mess up the first step in starting their email.

To: Anyone you are directly addressing in your message.
CC: Anyone you are publicly informing of the message.
BCC: Anyone you are privately informing of the message.
When deciding who to BCC or CC, keep in mind both are normally not required or expected to respond. CC allows the direct recipient to see who is copied in the email.

When to Use BCC

Knowing how to utilize BCC is when it can get tricky. For beginners emailing professionally, it can feel like you’re on a fine line between privacy and being cunning. Boomerang’s article, Email Etiquette: How to Use BCC does a great job outlining the functionality of BCC. There are three main reasons you would use BCC in a professional environment:


If Julianna introduces you to Isaac, you would move Julianna to BCC. This signals to Julianna that her introduction has been acted upon. This also allows Julianna to not have to deal with the back and forth interaction between you and Isaac that is likely to follow. Out of all fairness, the least you can do for Julianna’s introduction is to bless her and not have her wake up to a cluttered inbox every day between the two of you.

Mass Emails:

Once a month, our company would host a real estate networking event at the Sheridan. The following day, I would send out an email blast to everyone that attended, basically thanking them for attending the event and letting them know about the next event’s topics and scheduled date. Sending an individual email to everyone that attended would be way too time-consuming. CC’ing everyone that attended would be a nightmare with all the responses and notifications to everyone. BCC is the way to go.


If Gary Vaynerchuk, Donald Trump, and Isaac Morehouse are all attending your pool party, they probably would not want their personal information to the rest of the people invited. Do them a favor and BCC their email address.

Step #2: The Subject Line

The subject line should be to the point and allow the recipient to understand what you are emailing about. There are three main types of subjects you should focus on: No action required emails, cold action emails, follow-up emails.

No Action Required Emails:

Make it clear you are not looking for any type of response in the subject. These types of emails are typically thank you emails or informational in context.

Cold Email Ask:

If you are asking someone out of the blue, the subject should be eyecatching and to the point.

Follow-up Emails:

Depending on what you are following up on, you should include the follow-up type in the subject. “Per our convo” , “Per our Meeting”, or “Phone-Call Follow-up” are great examples.

Step #3: The Actual Email

With so many different types of email styles, here are some general pointers to keep in mind when composing your email.
Introduction: Who are you? What are you writing about?
Call to Action: What is the point of the email?
Value Proposition: How can you help?
Closing: Summarize the point of the email in one sentence and show gratitude for the recipient’s time.

Step #4: Having the Right Signature

The signature will allow the recipient to understand your credentials as well as who you are. You can use any format for your credentials, I found mine to be in this particular format: