Praxis has been featured on the Legends and Losers podcast several times. Here’s the most recent episode where Christopher Lochhead and Isaac Morehouse discuss building a digital body of work. We were joined by Lochhead on our latest Praxis Wednesday call, where participants grilled him with questions about how to become legendary.
“Be very good at something that not many people are good at that delivers a tremendous amount of value to a lot of people. You’re looking at that gap.” -Christopher Lochhead
Here is Praxis participant Hailey Pratt’s take on the call and on Lochhead’s new book, Niche Down:
Wow.
I just had the most amazing opportunity! I had the privilege of talking to one of the authors of the book Niche Down: How to Become Legendary by Being Different. His name is Christopher Lochhead and he is not just an author. He is a podcaster, entrepreneur, surfer, and some may say the “godfather of category design”.
So… he is kind of a big deal.
In Niche Down, he writes about how to find your niche and stick with it. There is a huge theme within the book that being different is much more interesting than being better at something. I have learned so much through the time I read that book, and I highly recommend it to anyone who is looking to be different and unique in their career.
Here are some of the many things I took away from Chris, Niche Down, and his insights on the questions he answered:
- It is the people who are different who make the difference.
- Do not try to brand your product (whatever that may be) as something that is “better” than another thing in that category.
- Sometimes, God will be tapping you on the shoulder when you are looking in one direction and say “Hey! look over there at that problem and find a different solution!”
- You are not in this alone, other people make you successful and give you opportunities.
- Success is failing in the right direction.
- How will I differentiate myself as an apprentice? (when I get to that point in the program)
- Read a lot.
- 8.Trust your instincts.
“The game of better is much less exciting than the game of different.” -Lochhead
Be different, not better.
This is being open to serendipity. Being open to look that other direction and look at things in a new light. That is when you truly become different.
Cultivate relationships on purpose.
Build legendary relationships within Praxis and this amazing community we have. We will likely have these relationships for the rest of our working lives and more. The participants in Praxis are badasses and will help you achieve your goals if you help them achieve theirs!
“Fall in love with the question, not the solution.”-Lochhead
Become the most legendary apprentice your business partner (BP) has ever seen.
Straight up ask your BP, “If I were to be the most legendary apprentice, what would I do? How can I blow you away?” and then do that but x2!
Immerse yourself in whatever it is you are learning about. Make yourself smart, there is no reason to be dumb nowadays.
“You often hear this dumbass advice about following your passion. We don’t do that. You’ll follow it right off a cliff. Follow your DIFFERENT.” -Lochhead
I am so grateful to have been able to talk to such a legendary guy and be in the call where we got to hear one on one insights into how Chris sees the world. I think the word legend will be a huge part of my vocabulary now, just because it is such a cool way of looking at things. Last night, I was so excited about moving forward. I can not believe that I get to be a part of the Praxis community and be able to meet such smart, challenging, intellectual people!
I think I am going in the right direction this time, even if I don’t fully know where it is taking me. But I am not complaining.
Hailey is from Springfield, Missouri and is currently working at Old Missouri Bank. She decided to join Praxis because she felt like she was not growing like she should have been in college. When she joined the Praxis program, she finally felt like she belonged and found a group of people who push her every day to become the best version of herself. Follow her work on her website or connect with her on LinkedIn.
