A few weeks ago, I was in a predicament.
I had 500 emails I needed to send out as part of a mass email blast. I had to send them so they wouldn’t end up in spam (which happened when I used MailChimp/Mail Merge), but wouldn’t leave me with a labyrinth of replies on one massive email chain (which happened last time, when I mass bcc’d everyone on an email to myself).
I knew there was a way to code a macro to do this (how could there not be?), but I’ve only ever coded in an intro college class a few years ago. While learning would be a great long-term investment (and I could definitely teach myself), I didn’t have the time to find and learn the knowledge just then. And I didn’t have the finger stamina to manually send 500 emails.
Enter mouse recorders.
Mouse recorders are what the name says. Press “Record”, and it’ll record and save whatever click pattern you perform into a repeatable script. Since it can’t detect what it’s clicking, it’s not great for complex actions; but for simple things, it’s awesome. I first picked one up back in my middle school Runescape-playing days (certain resellable items would consistently hit an optimal price every few seconds, so I set it to buying them while I was off doing other things).
All I needed to do was consistently copy and paste different information – the header, the message, the email, and occasionally the name. The recorder was perfect.
I downloaded ReMouse Micro (costs $7, which was absolutely worth it) and the HubSpot Sales browser extension (free; so I could schedule emails – because the recorder will mess up occasionally, and it’s better to come home to 16 botched emails awaiting sending rather than already sent). Then I set up a template email to copy/paste from, opened up my email spreadsheet, recorded the first iteration, and set it to doing its thing.
Then I grabbed a coffee and a new book from the bookstore. And took a leisurely drive with the sunroof open and windows down. When I came back, all of my emails were ready to send (and logged in a spreadsheet to boot).
Since I can’t use the computer during that time, I don’t like doing it during my workday. Now I set it to run before I go out for the night, run errands, or head to sleep. I get all my emails sent with hardly any time spent.
In a few weeks when our CRM is fully operational, this will be irrelevant. But if you’re an entrepreneur on a low budget, it’s a great, cheap way to do mass emails that don’t land in spam.
Check out the video of it in action: